Corporate Branding>>
Branding is about more than logos and taglines.
- It's a process of definition.
- It's about finding your essence.
- It's about creating your identity.
Consider the following:
>> Logos
>> Taglines
>> Color schemes
>> Fonts
>> Company name
>> Mission Statement
>> Verbal descriptors of your company
>> Packaging
>> Buildings/interiors
Each of these is an important part of your brand. But before you begin on logos and taglines, take a look at things like your mission statement. Words and pictures are symbols - how can you choose the symbols that represent what you stand for if you don't know what you stand for?
Here are a few questions you can ask yourself to get started:
- What is the emotional need I satisfy for my clients? (Don't confuse this with your products or services)
- Do the solutions I provide (products and services) measure up to the expressed and implied promises I make to my clients?
- If my company were a person, how would I describe its character?
- How should I position my company to best appeal to the clients who are most likely to invest in my product or service?
- Are "How I want my company to be perceived" and "How I portray my company" consistent?
- Could my business be more profitable if I re-evaluate my assumptions about what my clients are looking for?
Once you've begun to answer these questions our marketing team members will be better equipped to assist you with defining and building your brand.
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